Key Change is a major initiative by PRS Foundation which looks to make major changes in how Festivals and venues programme with an assurance from 45 YES! 45! Festivals and venues to programme 50/50 male and female artists in the next 4 years - by 2022.
Congratulations from Women in Music - something we have been advocating for a long time!
"Keychange is an exciting new European project which celebrates and invests in the talent of female music creators and innovators who will be driving the future success of the music industry.
Through keychange showcases and collaborations, a programme of creative labs and a digital platform will give a new network of 60 women the chance to extend their reach to audiences across Europe and connect with the pioneering work of leaders from tech, design, music, audiovisual and other sectors which are shaping creative industries development. Our mission is to accelerate the industry’s recognition of women’s potential artistic and economic value so that we can transform the music industry for current and future generations.
30 emerging female artists & 30 innovators/industry professionals (10 participants per country) will be selected to take part in Keychange and travel to leading music festivals across Europe and in Canada."
See the website for more information about participants and partners: Key Change
Our favourite blogger (and author and critic and more ) Jessica Duchen featured this in a recent JDMB post. Jessica always champions women in music.
These posts also trigger @WomeninMusicUK twitter posts - do follow us and we will follow you back